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Holly Rone Photography at Higher Ground Photo Studio has taken a huge leap forward this month!

I (it's me Holly!) have finally bitten the bullet and moved into a fabulous natural light studio in the heart of San Diego! I'm so excited to now be able to provide my clients with not only beautiful, versatile, naturally-lit images, I can now do so in the comfort of a studio setting. What a concept! Bathrooms, make-up station, landing area to hang up wardrobe options!!! There's plenty of room to bring a friend and even a place for them to sit lol! I have loved using natural locations and being able to interact with a sometimes unpredictable environment, however I have not loved all the schlepping!

Our sessions can now be relaxed and comfortable as well as natural and versatile.

What is a natural light studio you might ask? Basically, it's a large room with a huge window. I use light bounces and on occasion a little supplemental light to achieve a modern casual look as opposed to the stuffy traditional "studio shots" of the past.

Here are some examples:


The new studio space is located in the Bekin Building on El Cajon Blvd. at 37th street. It's conveniently located between the 15 and 805 freeways close to Normal Heights and North Park. The building has a designated parking lot in the back as well as tons of free parking on the street nearby. The Bekin has a very cool vibe as it's dedicated to hosting mostly artists and artisans. I share the floor with the likes of a lamp maker, fashion designer, painter and another group of photographers. Here are a couple of shots of the space! I hope you love it as much as I do!!

Higher Ground Photo

Dressing Station


What Does Basic Retouching Mean?

Retouching is the process by which software is used to manipulate an image. This can be anything from removing a blemish to completely transforming the original image. Below is an example of an image I shot last year that ended up being a top ten finalist in the Shoot the Frame international photo competition ( As you can see, this is example uses very heavy handed retouching in order to achieve a surreal, absurd look. Obviously, this is NOT the same "basic retouching" that comes with every headshot package we offer :).

Basic retouching involves the following:
- Brightening
- Color correction
- Sharpening
- Skin softening
- Brightening the eyes
- Teeth whitening

I do this to every image before releasing them to you. Why? Well, I go into detail in my previous blog post RAW vs. Cooked. I get very artistic and philosophical in that article. However, when it comes to headshots, I can sum it all up by saying - high definition is mean!!! Though the file sizes and the clarity DSLRs (digital cameras) can provide is very exciting, they can also be very unforgiving. The reality is, nobody can see what these incredible cameras can see... not casting directors, not anyone! They pick up every pore, every hair, and every little imperfection. When selecting your headshots, you don't need an exaggerated reminder of every perceived flaw. Am I right???!

Below is a before and after example of the basic retouching done to every image in your gallery.

As you can see, the beautiful Catherine still looks exactly like herself, but the image is brighter, softer and more vibrant. By being able to see what the image looks like in its finished form it's much easier to make the best selection possible.

Further Retouching?

I'm always happy to do further retouching at an additional price. However, I caution everyone, do not over retouch!!!! Your headshot should look like the best version of you, not the best version of you twenty years or twenty pounds ago. However, if there's something in your image that is distracting and/or not a part of your every day look, that's something we can remove for you. Perhaps you had a breakout the day of the shoot and basic skin softening isn't doing the trick. I can certainly help with that. Maybe you don't like the color of the shirt you wore. We can change it! Maybe you'd like the background to be another color... we can change that too. There's really no limit to what's possible. Check out some examples below.


Soooo, it's the day of your headshot session. You're wondering what to expect, how to prepare and perhaps you're stressing just a wee bit. I get that. We, as actors, put a lot of pressure on this day. It's make or break right? You only have so much money to spend and you've sunken it all into today. These pics are going to dictate whether or not you work for the next year!!!!! You've woken up with a zit!!!! Ahhhhhh!!!!

Woah, woah, woah nelly! I know, I know. It's overwhelming. I completely get where you're coming from, I'm not saying that all of this isn't true. However, putting all that pressure on yourself, and me, isn't going to help! Take a deep breath and have faith in yourself and your photog!

You've done the prep work. You're ready. All you need to do now is show up and have fun!

You might be asking yourself, "Prep work? What prep work?" Hopefully, you've done most of the following:

- You've carefully considered what "looks" you're going for. Write it down and bring the list! This way you don't have to try to remember everything and neither do I!

- You've decided what outfits to wear for each look and have hung each outfit on a separate hanger. I recommend attaching a ziplock bag with appropriate accessories and even make-up changes to each corresponding hanger.

- You've decided what order to shoot which outfit based on which clothes are easiest to change in and out of. (I can help you with this on the day if you feel stumped).

- You've practiced your hair and make-up. You too fellas! You don't want your hair to look the same in your "business man" look as it does in your "biker dude" look!

- You have a brush, hairspray, powder, and lipgloss/stick packed and ready as well as any other cosmetic items you might need.

- You've taken snap shots of your outfits to make sure they look the way you want them to on camera. This isn't necessary but it sure does help.

- You've ironed or steamed the clothes that need it. Check all your collars etc! Wrinkles really show and retouching wrinkles costs extra!!!!

- Ladies! Make sure you've considered your undergarments. A good bra goes a long way. Some bras don't lay right and can cause weird bumps under your shirts. Sorry to get personal but the devil's in the details ;).

- You've packed your clothes in your car ahead of time so you're not sweaty and out of breath upon arrival.

- You've eaten a good breakfast and have avoided drinking too much coffee.

- You've hydrated.

- If you're prone to low blood sugar, you've packed a snack.

- You've selected pants or a skirt and shoes that are comfortable and easy to move around in, just in case Holly asks you to squat at some point (I will :)).


Now that you’re ready, here’s what your session will be like.

You'll arrive at the address provided and pull into the parking lot behind the building, at which point, you will shoot me a text saying that you've arrived. If you are early, please wait until your scheduled appointment time as I may be with another client.

Once I received your text, I'll head down to meet you with a parking pass for your car. Once you're all parked up, I'll help you with your things and show you up to the studio. (It's a walkup so be prepared). *There is a freight elevator if you have special needs so please be sure to let me know so I can accommodate that.

Now that you're here and settled we'll chat for a min to discuss what you've brought and which looks you'd like to achieve. I'll give you a debriefing as to how I like to shoot. Ie, there is no right or wrong. My style is extremely casual. We'll continue to chat the whole time and hopefully you won't even know we took pictures. Sounds painless right? It is!

After the opening chit chat, we'll get started. I'll decide which backdrop/set-up to use once I know what your first look is.

Wow, we totally nailed the first look! Great job. Okay now on to the next look. Because you've planned your looks so well, this part is easy and doesn't take up too much time.

We basically carry on like that for the next couple of hours. I will probably tell you to relax your shoulders and lower your chin about eighty times (don't take it personally, I say it to everyone!!!). You'll probably tell me you hate the way you look in pictures (you are not alone). I'll tell you you're killing it (because you will be, because you're prepared, and I'm awesome! Ha!).

Once we've accomplished everything we need, you'll be done and can run free knowing that you are now a master of posing for pictures! No need to think about second half of payment. Once your gallery is ready, you'll receive an invoice. Upon payment, your gallery link will be sent to you.

It's gonna be a great day. You will be nervous. Just know, I have your back. I care about your career.

We will have fun!!!

Hey guys! Just wanted to touch base and tell you about some great news.

I've said it before and I'll say it again, I LOVE PHOTOGRAPHING ACTORS!!!! The only thing I love more than photographing actors is photographing prepared actors! What does this mean???

Picture this, Sicily 1972... Just kidding. Imagine for a minute that you're a busy casting director. You've been given the task of bringing in, lets say, 100 actors for the role of "grizzly bar-fly." As is the norm for such a task, you've been given 10 minutes to sift through hundreds of thumbnail submissions. Now tell me this. Would you want to take the time to click on a thumbnail of a pleasant, neutral looking guy and imagine what they would look like with a beard and messy hair? Or would you skim through the hundreds of images and grab the ones that popped out and were already exactly what you were looking for? Chances are, you'd go with the latter.

In preparation for their headshots the actor should know the following:

1. In what market are you trying to work?

New York? LA? Chicago? San Diego? San Francisco?
Why is this important? Because different markets require different looks. For example, my agent in San Diego wants a neutral "healthy, happy" headshot and only really requires one look. This is because the majority of work here in San Diego is local commercial, industrial, and print work. For example, one of the major companies here is Petco and they're generally looking for "family" types. In Los Angeles, however, they require a much broader range of looks, the more specific the better. For example - "edgy blogger" "young mom" "exercise guru" "frazzled teacher" etc.

2. What kind of jobs are you looking to book?

Commercials, Theatrical (this means film and tv on the west coast fyi), theatre?
Again, it's important to know the difference in styles. It's also important that your photographer knows the difference as well. If your answer to question #2 is YES! I WANT TO DO ALL OF THAT!!! Make sure that you've planned your looks very well so that you can get the most mileage out of your shoot. If you don't plan well, you will have a bunch of "nice" pics that may not book you a whole lot of work in any of the catagories.

3. What is your "type"?

As actors we bristle at the thought of our artistic potential being stifled by the constraints of a "type." The reality is, however, time is money and casting folk don't have time to figure it out for you. Getting in the door is the hardest part. Once you're in, you can show them your range, but let's get in first! Here's how I break it down... If I can look at a headshot of someone I don't know and say, "oh! I know exactly how I would cast him!.. or her!" well, that's a good headshot. On the other hand, if I look at the shot and say "oh wow, another pretty face..." or "hmmm, that's nice." Well, you get the idea. As a photog, I can only shoot what you bring to the table. If you don't know your type and dress accordingly, there's only so much I can do.

I know, I know! Here it is. One of the most prepared actors I know and have had the pleasure to shoot is my friend Billy. I met Billy because I took his marketing seminar (for details visit I highly recommend!!!). A while back, Billy came in for a headshot session and because he was so freaking prepared... well, just look around and see what we got!

Because of his preparedness and the resulting fab shots, he has booked no less than 7 national commercial spots this year!!!!!

Great job Billy! Here's to many, many more!!!

The Guru

Stoner Dude

The Ex-Con

High School Counselor

Civil War Guy

Substitute Teacher

Serial Killer

A Girl Who Knows What’s Up!

Samantha came to me fresh from the WCI Studio's marketing seminar knowing exactly what she wanted to get out of her headshot session. She came prepared with the knowledge of how she fits into the world of casting and what she needed to do to market herself in an effective way. If you know me as an actress or a photographer, you'll know that I see no value in being neutral when it comes to casting. If you look "nice" in your headshots, chances are you'll be lost in the shuffle. Knowing what is different about you and capturing it in your headshots will tell casting directors what to do with you. If you don't tell them, they won't have time to figure it out, believe me! If you are thinking about becoming an actor or already are but feel stuck in a rut, I highly recommend Billy Cowart's seminar aptly titled "Just Tell Me What To Do!" The course delves in and demystifies the daunting task of preparing yourself for the "industry." Click here for more information on the seminar and make sure you take it before you come to me for your headshots!!! :)