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So, as you can see from my package page, I offer unlimited looks for Packages B and C…

Yay! Hurray! Woo hoo!! Let’s go totally crazy! Let’s go nuts! Let’s bring every piece of clothing we’ve ever owned and photograph them all!! Let’s do lifestyle shots and gymnastics! I’ll bring my dog and a musical instrument and my children and a guy I just met on the street! We’ll grab a few shots for my xmas card, easter card, birth announcement, graduation announcement! I’ll age myself, add some grey hairs and laugh lines so we have some shots I can use in the far future! Let’s capture my hobbies and passions my hopes and my dreams. My ups and my downs. My good side and my bad. The front my head and the back of my palm.

Unlimited is awesome!!!!

Wait a second now, unlimited is awesome, but it can also be a double edged sword.

How come? What could go wrong?

The more looks you decide to do per session will directly effect the number of images you will have per look.

If you want to shoot 6 looks in 2 hours (this is a lot BTW), you’re looking at about 20 minutes per look. This doesn’t include the time it takes to change your wardrobe, hair and make-up. On top of this, if you’re not totally sure about your look and would like to ask my opinion about wardrobe options, this eats up another fifteen to twenty minutes at the beginning of your shoot. You’re basically down to 10 minutes per look (if that). Ten minutes of shoot time per look will result in roughly only 10 solid, usable images (if we’re lucky). I am therefore forced into a situation where I’m not necessarily able to give you what you need and you end up being a little disappointed. No bueno!! This makes me so sad because I really care about you getting what you need for your career!

This being said. If you are organized, well prepared, know exactly what you want and need, and keep your changes minimal, we can get a lot done in your session time.

My official stance is this, I recommend no more than 4-5 looks in 2 hours and no more than 5-6 in 3 hours.

You don’t want to be frazzled and end up not having enough images to choose from at the end of the day. I can help guide you but know that my guidance will take up precious time, so the more prepared you can be, the better.

More is not always more. Organized is good. Prepared is great.

Iron your clothes.

Keep calm and carry on. :)

Recently, I was lucky enough to spend some time photographing long-time friend, colleague and veteran of the industry, Mark Pinter. You might know his face from his stint playing Marcus Wheeler on The Young and the Restless. Maybe you recognize him from his various other tv and film credits including Mad Men, Grace and Frankie, NCIS, As the World Turns, Law and Order, Other People’s Money, Vanilla Sky, All My Children… I could go on. Needless to say, Mark has been, there done that!

In the middle of photographing, Mark I stopped and said, “man I wish other actors could sit in and watch this session.”

Why? I said that because there is such a difference in the way that an experienced actor like Mark sits for a session and the way less experienced actors sit. Mark has learned a technique that works for him over the span of his career and I wish we could all get a short cut to that knowledge.

What did I observe as the biggest difference? Time. He takes his time! He takes all the time he needs to put his head down, relax and then lift his head back up, slowly and allow me to capture his essence. Wow. What a pleasure.

There’s so much pressure during a shoot to “get it right.” That pressure leads us to rush. To stop thinking. To stop being in the moment. Stop being ourselves.

I vow, as your photographer, to allow you time the to get your bearings. I will wait for you to breath and focus. I venture to guess other photographers will as well. At least I sure hope so.

Remember, you are in the drivers seat. Take the wheel in your photoshoot. We photogs are here to facilitate, to advise, to direct. You are here to be you! Take the time to be yourself and I will photograph that.

Just look at this handsome devil!

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Holly Rone Photography at Higher Ground Photo Studio has taken a huge leap forward this month!

I (it's me Holly!) have finally bitten the bullet and moved into a fabulous natural light studio in the heart of San Diego! I'm so excited to now be able to provide my clients with not only beautiful, versatile, naturally-lit images, I can now do so in the comfort of a studio setting. What a concept! Bathrooms, make-up station, landing area to hang up wardrobe options!!! There's plenty of room to bring a friend and even a place for them to sit lol! I have loved using natural locations and being able to interact with a sometimes unpredictable environment, however I have not loved all the schlepping!

Our sessions can now be relaxed and comfortable as well as natural and versatile.

What is a natural light studio you might ask? Basically, it's a large room with a huge window. I use light bounces and on occasion a little supplemental light to achieve a modern casual look as opposed to the stuffy traditional "studio shots" of the past.

Here are some examples:

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The new studio space is located in the Bekin Building on El Cajon Blvd. at 37th street. It's conveniently located between the 15 and 805 freeways close to Normal Heights and North Park. The building has a designated parking lot in the back as well as tons of free parking on the street nearby. The Bekin has a very cool vibe as it's dedicated to hosting mostly artists and artisans. I share the floor with the likes of a lamp maker, fashion designer, painter and another group of photographers. Here are a couple of shots of the space! I hope you love it as much as I do!!

Higher Ground Photo

Dressing Station

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What Does Basic Retouching Mean?

Retouching is the process by which software is used to manipulate an image. This can be anything from removing a blemish to completely transforming the original image. Below is an example of an image I shot last year that ended up being a top ten finalist in the Shoot the Frame international photo competition (www.shoottheframe.com). As you can see, this is example uses very heavy handed retouching in order to achieve a surreal, absurd look. Obviously, this is NOT the same "basic retouching" that comes with every headshot package we offer :).

Basic retouching involves the following:
- Brightening
- Color correction
- Sharpening
- Skin softening
- Brightening the eyes
- Teeth whitening

I do this to every image before releasing them to you. Why? Well, I go into detail in my previous blog post RAW vs. Cooked. I get very artistic and philosophical in that article. However, when it comes to headshots, I can sum it all up by saying - high definition is mean!!! Though the file sizes and the clarity DSLRs (digital cameras) can provide is very exciting, they can also be very unforgiving. The reality is, nobody can see what these incredible cameras can see... not casting directors, not anyone! They pick up every pore, every hair, and every little imperfection. When selecting your headshots, you don't need an exaggerated reminder of every perceived flaw. Am I right???!

Below is a before and after example of the basic retouching done to every image in your gallery.

As you can see, the beautiful Catherine still looks exactly like herself, but the image is brighter, softer and more vibrant. By being able to see what the image looks like in its finished form it's much easier to make the best selection possible.

Further Retouching?

I'm always happy to do further retouching at an additional price. However, I caution everyone, do not over retouch!!!! Your headshot should look like the best version of you, not the best version of you twenty years or twenty pounds ago. However, if there's something in your image that is distracting and/or not a part of your every day look, that's something we can remove for you. Perhaps you had a breakout the day of the shoot and basic skin softening isn't doing the trick. I can certainly help with that. Maybe you don't like the color of the shirt you wore. We can change it! Maybe you'd like the background to be another color... we can change that too. There's really no limit to what's possible. Check out some examples below.

Ahhhhhhh!

Soooo, it's the day of your headshot session. You're wondering what to expect, how to prepare and perhaps you're stressing just a wee bit. I get that. We, as actors, put a lot of pressure on this day. It's make or break right? You only have so much money to spend and you've sunken it all into today. These pics are going to dictate whether or not you work for the next year!!!!! You've woken up with a zit!!!! Ahhhhhh!!!!

Woah, woah, woah nelly! I know, I know. It's overwhelming. I completely get where you're coming from, I'm not saying that all of this isn't true. However, putting all that pressure on yourself, and me, isn't going to help! Take a deep breath and have faith in yourself and your photog!

You've done the prep work. You're ready. All you need to do now is show up and have fun!

You might be asking yourself, "Prep work? What prep work?" Hopefully, you've done most of the following:

- You've carefully considered what "looks" you're going for. Write it down and bring the list! This way you don't have to try to remember everything and neither do I!

- You've decided what outfits to wear for each look and have hung each outfit on a separate hanger. I recommend attaching a ziplock bag with appropriate accessories and even make-up changes to each corresponding hanger.

- You've decided what order to shoot which outfit based on which clothes are easiest to change in and out of. (I can help you with this on the day if you feel stumped).

- You've practiced your hair and make-up. You too fellas! You don't want your hair to look the same in your "business man" look as it does in your "biker dude" look!

- You have a brush, hairspray, powder, and lipgloss/stick packed and ready as well as any other cosmetic items you might need.

- You've taken snap shots of your outfits to make sure they look the way you want them to on camera. This isn't necessary but it sure does help.

- You've ironed or steamed the clothes that need it. Check all your collars etc! Wrinkles really show and retouching wrinkles costs extra!!!!

- Ladies! Make sure you've considered your undergarments. A good bra goes a long way. Some bras don't lay right and can cause weird bumps under your shirts. Sorry to get personal but the devil's in the details ;).

- You've packed your clothes in your car ahead of time so you're not sweaty and out of breath upon arrival.

- You've eaten a good breakfast and have avoided drinking too much coffee.

- You've hydrated.

- If you're prone to low blood sugar, you've packed a snack.

- You've selected pants or a skirt and shoes that are comfortable and easy to move around in, just in case Holly asks you to squat at some point (I will :)).

IF YOU'VE DONE MOST OR ALL OF THE ABOVE, YOU REALLY ARE READY!!

Now that you’re ready, here’s what your session will be like.

You'll arrive at the address provided and pull into the parking lot behind the building, at which point, you will shoot me a text saying that you've arrived. If you are early, please wait until your scheduled appointment time as I may be with another client.

Once I received your text, I'll head down to meet you with a parking pass for your car. Once you're all parked up, I'll help you with your things and show you up to the studio. (It's a walkup so be prepared). *There is a freight elevator if you have special needs so please be sure to let me know so I can accommodate that.

Now that you're here and settled we'll chat for a min to discuss what you've brought and which looks you'd like to achieve. I'll give you a debriefing as to how I like to shoot. Ie, there is no right or wrong. My style is extremely casual. We'll continue to chat the whole time and hopefully you won't even know we took pictures. Sounds painless right? It is!

After the opening chit chat, we'll get started. I'll decide which backdrop/set-up to use once I know what your first look is.

Wow, we totally nailed the first look! Great job. Okay now on to the next look. Because you've planned your looks so well, this part is easy and doesn't take up too much time.

We basically carry on like that for the next couple of hours. I will probably tell you to relax your shoulders and lower your chin about eighty times (don't take it personally, I say it to everyone!!!). You'll probably tell me you hate the way you look in pictures (you are not alone). I'll tell you you're killing it (because you will be, because you're prepared, and I'm awesome! Ha!).

Once we've accomplished everything we need, you'll be done and can run free knowing that you are now a master of posing for pictures! No need to think about second half of payment. Once your gallery is ready, you'll receive an invoice. Upon payment, your gallery link will be sent to you.

It's gonna be a great day. You will be nervous. Just know, I have your back. I care about your career.

We will have fun!!!