So, as you can see from my package page, I offer unlimited looks for Packages B and C…

Yay! Hurray! Woo hoo!! Let’s go totally crazy! Let’s go nuts! Let’s bring every piece of clothing we’ve ever owned and photograph them all!! Let’s do lifestyle shots and gymnastics! I’ll bring my dog and a musical instrument and my children and a guy I just met on the street! We’ll grab a few shots for my xmas card, easter card, birth announcement, graduation announcement! I’ll age myself, add some grey hairs and laugh lines so we have some shots I can use in the far future! Let’s capture my hobbies and passions my hopes and my dreams. My ups and my downs. My good side and my bad. The front my head and the back of my palm.

Unlimited is awesome!!!!

Wait a second now, unlimited is awesome, but it can also be a double edged sword.

How come? What could go wrong?

The more looks you decide to do per session will directly effect the number of images you will have per look.

If you want to shoot 6 looks in 2 hours (this is a lot BTW), you’re looking at about 20 minutes per look. This doesn’t include the time it takes to change your wardrobe, hair and make-up. On top of this, if you’re not totally sure about your look and would like to ask my opinion about wardrobe options, this eats up another fifteen to twenty minutes at the beginning of your shoot. You’re basically down to 10 minutes per look (if that). Ten minutes of shoot time per look will result in roughly only 10 solid, usable images (if we’re lucky). I am therefore forced into a situation where I’m not necessarily able to give you what you need and you end up being a little disappointed. No bueno!! This makes me so sad because I really care about you getting what you need for your career!

This being said. If you are organized, well prepared, know exactly what you want and need, and keep your changes minimal, we can get a lot done in your session time.

My official stance is this, I recommend no more than 4-5 looks in 2 hours and no more than 5-6 in 3 hours.

You don’t want to be frazzled and end up not having enough images to choose from at the end of the day. I can help guide you but know that my guidance will take up precious time, so the more prepared you can be, the better.

More is not always more. Organized is good. Prepared is great.

Iron your clothes.

Keep calm and carry on. :)

Recently, I was lucky enough to spend some time photographing long-time friend, colleague and veteran of the industry, Mark Pinter. You might know his face from his stint playing Marcus Wheeler on The Young and the Restless. Maybe you recognize him from his various other tv and film credits including Mad Men, Grace and Frankie, NCIS, As the World Turns, Law and Order, Other People’s Money, Vanilla Sky, All My Children… I could go on. Needless to say, Mark has been, there done that!

In the middle of photographing, Mark I stopped and said, “man I wish other actors could sit in and watch this session.”

Why? I said that because there is such a difference in the way that an experienced actor like Mark sits for a session and the way less experienced actors sit. Mark has learned a technique that works for him over the span of his career and I wish we could all get a short cut to that knowledge.

What did I observe as the biggest difference? Time. He takes his time! He takes all the time he needs to put his head down, relax and then lift his head back up, slowly and allow me to capture his essence. Wow. What a pleasure.

There’s so much pressure during a shoot to “get it right.” That pressure leads us to rush. To stop thinking. To stop being in the moment. Stop being ourselves.

I vow, as your photographer, to allow you time the to get your bearings. I will wait for you to breath and focus. I venture to guess other photographers will as well. At least I sure hope so.

Remember, you are in the drivers seat. Take the wheel in your photoshoot. We photogs are here to facilitate, to advise, to direct. You are here to be you! Take the time to be yourself and I will photograph that.

Just look at this handsome devil!

hgphotostudiomark-1 Mark Edit WEB RES-2

Holly Rone Photography at Higher Ground Photo Studio has taken a huge leap forward this month!

I (it's me Holly!) have finally bitten the bullet and moved into a fabulous natural light studio in the heart of San Diego! I'm so excited to now be able to provide my clients with not only beautiful, versatile, naturally-lit images, I can now do so in the comfort of a studio setting. What a concept! Bathrooms, make-up station, landing area to hang up wardrobe options!!! There's plenty of room to bring a friend and even a place for them to sit lol! I have loved using natural locations and being able to interact with a sometimes unpredictable environment, however I have not loved all the schlepping!

Our sessions can now be relaxed and comfortable as well as natural and versatile.

What is a natural light studio you might ask? Basically, it's a large room with a huge window. I use light bounces and on occasion a little supplemental light to achieve a modern casual look as opposed to the stuffy traditional "studio shots" of the past.

Here are some examples:


The new studio space is located in the Bekin Building on El Cajon Blvd. at 37th street. It's conveniently located between the 15 and 805 freeways close to Normal Heights and North Park. The building has a designated parking lot in the back as well as tons of free parking on the street nearby. The Bekin has a very cool vibe as it's dedicated to hosting mostly artists and artisans. I share the floor with the likes of a lamp maker, fashion designer, painter and another group of photographers. Here are a couple of shots of the space! I hope you love it as much as I do!!

Higher Ground Photo

Dressing Station


What Does Basic Retouching Mean?

Retouching is the process by which software is used to manipulate an image. This can be anything from removing a blemish to completely transforming the original image. Below is an example of an image I shot last year that ended up being a top ten finalist in the Shoot the Frame international photo competition ( As you can see, this is example uses very heavy handed retouching in order to achieve a surreal, absurd look. Obviously, this is NOT the same "basic retouching" that comes with every headshot package we offer :).

Basic retouching involves the following:
- Brightening
- Color correction
- Sharpening
- Skin softening
- Brightening the eyes
- Teeth whitening

I do this to every image before releasing them to you. Why? Well, I go into detail in my previous blog post RAW vs. Cooked. I get very artistic and philosophical in that article. However, when it comes to headshots, I can sum it all up by saying - high definition is mean!!! Though the file sizes and the clarity DSLRs (digital cameras) can provide is very exciting, they can also be very unforgiving. The reality is, nobody can see what these incredible cameras can see... not casting directors, not anyone! They pick up every pore, every hair, and every little imperfection. When selecting your headshots, you don't need an exaggerated reminder of every perceived flaw. Am I right???!

Below is a before and after example of the basic retouching done to every image in your gallery.

As you can see, the beautiful Catherine still looks exactly like herself, but the image is brighter, softer and more vibrant. By being able to see what the image looks like in its finished form it's much easier to make the best selection possible.

Further Retouching?

I'm always happy to do further retouching at an additional price. However, I caution everyone, do not over retouch!!!! Your headshot should look like the best version of you, not the best version of you twenty years or twenty pounds ago. However, if there's something in your image that is distracting and/or not a part of your every day look, that's something we can remove for you. Perhaps you had a breakout the day of the shoot and basic skin softening isn't doing the trick. I can certainly help with that. Maybe you don't like the color of the shirt you wore. We can change it! Maybe you'd like the background to be another color... we can change that too. There's really no limit to what's possible. Check out some examples below.

I Have So Many Great Shots! Which Ones Should I Choose!?!?!

The selection process can be the bane of many actors' existence. There are so many to choose from and again, your success or failure as an artist hangs in the balance. (Cue the ominous music.) Duh, duh, duh!

Here are a few tips to help you make this sometimes difficult decision.

1) Before you even shoot your headshots, you should have a clear idea of what purpose these pics need to serve. Write it down!!! This way you can continually remind yourself while trying to choose.

For example:

Dear Diary,

- I'd like to be able to submit myself for the following types of roles:
young mom, business professional, fitness enthusiast, romantic girl next door
- I also need casual content for my website - some shots that show more personality.
- I need some close-up shots of my face in front of a bright background for and so that my thumbnail will stand out on the page.
- I need some 3/4 shots to show that I have an athletic build
- I would like one or two full length shots to show that I wear clothes well (Marshall's, TJ Maxx type thing)

That's all for now. Thanks for listening.

- Holly.

These are just examples. Everyone's needs are different.

2) Select your top contenders. Narrow it down!!! This way, when you ask people their opinion, they're are selecting from the ones that you already like.

3) Ask only trusted industry professionals for their opinion on the selections you've narrowed down. Though Aunt Martha is very sweet and always supportive, she will pick the image that is the most flattering because she doesn't know the business. Please remember that neutral and flattering does not always equal jobs!!!

4) If you can look at a picture and it immediately conjures a brand, a character, or a feeling, it's a winner. If you're a casting professional with very little time on your hands, you want to be able to glance at a headshot and know exactly what jobs that person is right for. If the opposite is true, it's forgettable. Remember, there are an awful lot of pretty faces in LA. Be interesting!!!! Be you!!!!

Here's an example of a casting breakdown for a commercial spot from
OFFICE WORKER / Supporting / Male or Female / All Ethnicities / 20-49
This character will be studying in his/her cubicle at night after office closing time. No dialogue.

That's it. That's all there is to go on and you have 10 mins to go through hundreds of submissions. What would you be looking for??

5) Don't ask me! That sounds mean but if I've included a shot in your gallery, it's because it's usable. I, very carefully, sift through your shots and select 50 or 75 of the very best images from your session, careful not to overwhelm you with too many options. I think they're all good. Each one of them could be useful to you depending your needs.

It comes down to this. I don't know you very well but you do! You know what you want and what you need. If you don't know what you want or what you need, save your money and give it a little more thought. You'll be glad you did.

6) If you have an agent, ask them. Their opinion, however, is not the end all be all. They are not as invested in your career as you are. They're probably not going to agonize over your headshots, rather, they'll give them the once over and give their immediate impression. Take their opinions into careful consideration, though if you feel they are overlooking something, ask them about it. Be your own advocate. However, they do know the market and what it takes to get you auditions.

7) The most important thing is that your headshot should look like you. If it doesn't, you're wasting your time and money.

8) When in doubt, go with your gut and make a decision. There's a thing called "analysis paralysis." The only thing worse than making the "wrong" decision, is not making one at all. Once you've made your choices, be proud! Get those headshots out there and make them work for you!!!!